Tinie Tempah Trampoline music video analysis (R&B)





 

 

In Tinie Tempah's 'Trampoline' music video, the genre is clearly shown as performance purely because the clip entails a lot of dancing. The female figures are presented as nothing but powerless objects. They are there purely to be admired by the audience. However Tinie Tempah presents himself as dominant and influential as he's surrounded by the dancing girls and stands there watching them. Having the women surround him is trying to tell us that women admire him.
  Tinie has the most camera time, this also gives us him more powerful than the other dancers. At 0:09 seconds the artist is standing in the centre of the frame clicking his fingers, in sync to the clicking the light changes. This shows the power he holds within the atmosphere.
 There are many close ups of legs and bums and even a few shots of their bodies with their heads cut out of the frame, this makes their bodies the main focus rather than the women themselves.  This is an example of Andrew Goodwin's theory of voyeurism. However, this is very typical for a song of this genre.

The dancing goes to the beat of the music. The lyrics are being sung to us, this also helps us focus on the main artist.

There is no narrative to the music video, it is purely for entertainment, this is because there is no message within the music video or the lyrics themselves. The artist mainly sings about his fame, money, and women. This is to get the younger generation to idolise him and desire his lifestyle.