Similar artists websites, album cover and logo

The Arctic Monkeys have a very similar style to our artist Alex Echo, The stick with the black and white theme throughout a lot of their websites, album covers and even music videos. Immediately you can tell that the band are Rock Indie as the video at the top shows the main singer wearing a leather jacket which is a typical item of clothing that fits into the genre of rock. The black and white theme also helps present the genre. 
The background of their album is plain black, this draws everyone's attention to the writing, links and videos. The website is clear and easy to read with the bold writing which contrasts to the black background.

Their album cover is very plain but very distinctive, as the band are very mainstream and tour globally, the simple album can be recognised immediately as the Arctic Monkeys. Where as Alex Echo who is a newly famous artist, by introducing him on the front cover of the album we are able to gain fans that are then available to identify his work from just the font, style and voice.









Their logo again is very distinctive, by using this on all of their work people are able to immediately identify the band without even reading the title but by acknowledging the font

Second Draft

Here is our second draft, we re-filmed the car section at the beginning and the two choruses. However we feel that the last chorus doesn't really fit in with the rest of the music video as the whole video is was filmed hand held, and the last scene wasn't. We are going to re-edit and place some Go Pro shots in.

Timeline of first draft on premiere

Here is the time line for our first draft video of One Day. The green bars are clips that we have edited on separate files and imported them to the first draft file, we found that doing it this way we were more organised and had more room to play around without overlapping anything or accidentally deleting anything from other sections. The blue bars which are mainly the chorus and parts that were missing from the other clips were edited on this file. Once all the verses were separately edited we positioned them in the same order as our story board, making sure the lip syncing was correct and parts of the verses fitted in with the beat of the music.

First draft!

Here is the first draft for our music video! Before recieving our feedback, we want to refilm the preformance bits as we feel that these do not compare to the successful GoPro footage. It lacks enthusiasm, the angles don't work very well and the colour. The shot of Alex Echo walking to the stage in the second chorus isnt very clear as to what is happening, when refilming we are going to include more people with headphones on and clipboards looking busy as if they were working backstage, we will also include a sign saying 'Stage This Way!' 

Colour correction

Here I played around with colour as the colour on our first draft was rather grey and dull. I changed the contrast and brightness and a much sharper, brighter outcome!

Digipack!

For our digipack we decided to stick with the black and white theme as this helps the audience identify that its Alex Echo, we also kept the same font throughout. The digipack includes a CD, the CD cover a poster and a digipack advert.

Institutional Research

For Alex , we created our own music label called The Magnets Music. This company fits into the indie style of Alex Echo, who is himself an indie artist.
If we used a mainstream record company such as Sony or Universal, it wouldn't fit in our genre. Bigger artists, who are globally recognized, would be hired by these companies.

Website Makeover!

After taking in the feedback we decided to give the website a completely new make over! 

http://alexecho.wix.com/alexecho